Vol. 2, Issue 6 (2017)
People visit different areas according to their own liking. Every city and country has various types of attraction for the visitors. Urban tourism is an important factor of present tourism trend. In recent times, many developed countries have been using urban tourism development policies as effective measures in their drive to regenerate and rejuvenate their historical and modernising cities so that they are becoming much sought after destinations in regional and international tourist circuits. It is developing very rapidly in the world. The main intention of urban tourism may be MICE, Leisure, short break holiday makers, day trippers as well as long holiday makers. On this background this study is aimed to assess the importance of Indian urban tourism in the light of rapid and uncontrollable Indian urbanisation.
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