Factors motivating students to pursue hospitality education: A case of University of Eldoret, Kenya
Winny Canaga, Catherine Sempele
This study sought to find out the factors that motivate students to pursue hospitality education. The objectives of the study were to establish intrinsic factors that motivate students to pursue Hospitality Education, to determine extrinsic factors that motivate students to pursue Hospitality Education and to establish strategies to motivate students to pursue hospitality education. Vroom expectancy theory (1964) and self-determination theory (1980s) by Ryan and Deci respectively were adopted. Study participants included 109 undergraduate students selected using the stratified random sampling technique. The survey research design was used and questionnaires were used to solicit this information. Data was analyzed using descriptive statistics both quantitative and qualitative analysis. Data was presented using tables and graphs. Results showed that students are intrinsically and extrinsically motivated to pursue Hospitality Education and suggested several strategies that would motivate students to pursue hospitality education.