International Journal of Advanced Education and Research

International Journal of Advanced Education and Research


International Journal of Advanced Education and Research
International Journal of Advanced Education and Research
Vol. 4, Issue 2 (2019)

Chinese and western cultural conflicts and strategies from the perspective of business banquet


Han Xiao

Chinese culture is a profound culture system with a long history. In today’s multicultural society, foreign cultures are emerging, and China, as always, opens up an inclusive mind to live in harmony with other cultures. International business banquets are just like that, because people from different countries eat together and do business together. Business partners eat dinners together in order to foster the successful business transactions, which is called business banquet. Moreover, holding a banquet can easily enhance the feelings of both sides, its social function should not be underestimated. After all, different countries have different customs, and a careless will cause a cross-cultural disaster. The paper mainly takes the business etiquette and the social custom theory in the cross-cultural communication as the guidance, and discusses the essential banquet culture in the business intercourse. In addition, this article analyzes historical origin, development, and the types of banquets between the Chinese and Western, and further point out conflicts and misunderstandings between both parties in seating, tableware, food and etiquette. Finally, relevant method and strategies are put forward. From the perspective of Chinese and Western banquet culture, the author explores the differences and conflicts between them. On the one hand, it is aimed to decrease and further avoid cultural clash. On the other hand, it is hoped to foster successful business transactions.
Pages : 107-112 | 601 Views | 134 Downloads