Vol. 4, Issue 4 (2019)
Cultural differences and correspondent flexible strategies in business English negotiation
Author(s): Lei Li
Abstract: With the vigorous advocation of “The Belt and Road” construction, the Sino-Western trade relations is increasingly close, the importance of business negotiations more and more prominent. In western countries, more and more people directly or indirectly indulge themselves into the field of business negotiations. This study takes the cross-cultural business negotiation as the cut-in point to research the cultural differences between different countries and further put forward correspondent flexible strategies so as to foster the harmonious business negotiation, as represented by the case of Geely acquisition of Volvo or rather, how negotiators in Geely can flexibly use negotiation strategies, overcome cultural differences and successfully acquire Volvo. For these differences, some flexible strategies are supposed to be adopted to deal with it, which alleviate the cultural conflicts. As a consequence, it not only improves the level of communication in China's international trade negotiations and improve trade turnover rate, but also promote mutual understanding of their own culture and develops friendly international business relationship.