Vol. 4, Issue 5 (2019)
Patanjali an Indian FMCG: A case study on Patanjali dropping sales & failure
Author(s): Joginder Singh Adhikari
Abstract: This Case Study is aimed to analyze the “Dropdown of fastest growing FMCG Company-patanjali Ayurveda” India. Being in a sprint race to lead FMCG, Patanjali has setback a fall in the sales for the first time in five years with a makeable decline in Consumers Goods Revenue stated to be of Rs 8,148 Crore ~10% on March, 2018. Here by, in the case study it has been discussed about the problematic areas and the suggestions discussed after the SWOT Analysis of the company in the Indian Scenario & Culture. A Further conclusion has been discussed in the end.