International Journal of Advanced Education and Research

Authors
Dr. Parmanand Barodiya, Anita Singh Chauhan

Abstract
The Rural Marketing in India Economy has played an important role in the lives of people. The rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country. Rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. The rural market in India is vast, scattered and offers a plenty of opportunities in comparison to the urban sector. This paper tries to understand the rural market, Features of Rural Marketing and status of rural market. The main aim of the study to observe the major challenges faced by marketer in rural market and Opportunity in rural market.