The internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the youth consumer perceives online purchase. Since the explosion of the internet as a business medium happened, one of its primary uses has been for marketing. The internet has become a critical distributed channel for a majority of successful enterprises. The mass media consumer marketers and advertising agencies seem to be in the midst of the internet discovery and exploitation. Before a company can envision what might sell online in the coming years, it must to understand the attitudes and behaviour of its potential customer's the youth of today. Youth is a life cycle stage where experimentation with one's identity becomes a central concern, hence the importance of shopping for this age group. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase. So the present study conducted to know the level of awareness about online shopping website and their association with socio & economics status of youth [boys and girls] of Agra district of Uttar Pradesh. This study is taking place to identify the factors that may influence youth’s online shopping awareness. It is concluded from the study that majority of boys (56%) and girls (52%) had middle level of awareness towards online shopping website. Associations of awareness towards online shopping websites with the age, education and socio-economic status of boys and girls were observed non-significant in the present study.