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VOL. 3, ISSUE 2 (2018)
Use of social media as a marketing tool to communicate value proposation, an analytical study of Samsung and Volkswagen
Authors
Abdul Samad Khairandish, Ali Ahmad, Masaod Azizi, Navid Ahmadi
Abstract
This is a commissioned work for a medium sized business about to endeavor in the world of social media marketing. The company intends to increase the prevalence on the web and particularly to launch their portfolio on the social Medias such as Face book, Tweeter, Instagram. Social media has become such a big player in the daily lives of people, that companies of all sizes should pay attention towards whether to sue it has a marketing channel. The culprit on this occasion is the case company, and their endeavor in the vast waters of social media marketing. This Thesis aims to illustrate clear view on the phases and actions a company must go through in pursuit of a more powerful online presence. This writing is the result of gathering information on the subject by the literacy available on the subject, both online and on link and paper. The latter segment comprises the coloration results the case company achieved with the hired help. Most points interrelate to the topics discussed in the theory portion.
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Pages:01-04
How to cite this article:
Abdul Samad Khairandish, Ali Ahmad, Masaod Azizi, Navid Ahmadi "Use of social media as a marketing tool to communicate value proposation, an analytical study of Samsung and Volkswagen". International Journal of Advanced Education and Research, Vol 3, Issue 2, 2018, Pages 01-04
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