Recognizing the importance of higher education, the Vietnam Communist Party and the State of Vietnam have many policies to encourage investment in higher education, calling for and creating the best conditions for foreign investors. The education market in Vietnam is highly appreciated by foreign investors, especially after the Decision on university autonomy was approved in March 2015. From seeing the necessary of attracting FDI to Vietnam's education services, this article was written to show the fundamental role of universities in attracting FDI. By analyzing the above problem, we can make comments on the importance of Vietnamese universities, thereby giving opinions to improve the ability to attract foreign direct investment into Vietnamese higher education industry.