International Journal of Advanced Education and Research

International Journal of Advanced Education and Research


International Journal of Advanced Education and Research
International Journal of Advanced Education and Research
Vol. 4, Issue 5 (2019)

Patanjali an Indian FMCG: A case study on Patanjali dropping sales & failure


Joginder Singh Adhikari

This Case Study is aimed to analyze the “Dropdown of fastest growing FMCG Company-patanjali Ayurveda” India. Being in a sprint race to lead FMCG, Patanjali has setback a fall in the sales for the first time in five years with a makeable decline in Consumers Goods Revenue stated to be of Rs 8,148 Crore ~10% on March, 2018. Here by, in the case study it has been discussed about the problematic areas and the suggestions discussed after the SWOT Analysis of the company in the Indian Scenario & Culture. A Further conclusion has been discussed in the end.
Download  |  Pages : 33-35
How to cite this article:
Joginder Singh Adhikari. Patanjali an Indian FMCG: A case study on Patanjali dropping sales & failure. International Journal of Advanced Education and Research, Volume 4, Issue 5, 2019, Pages 33-35
International Journal of Advanced Education and Research International Journal of Advanced Education and Research