ARCHIVES
VOL. 9, ISSUE 4 (2024)
Leveraging AI for personalized content and enhanced customer interaction in E-commerce
Authors
Nishi Seth, Dr. Umesh Sharma
Abstract
This Research examines the contribution of
AI-based personalized content and customer interaction tools to the
facilitation of engagement, satisfaction, retention, and loyalty among
e-commerce customers. The study applies a quantitative methodology, collecting
responses from 100 e-commerce users using structured surveys. The results show
that personalized content, including customized product recommendations and
offers, increases customer satisfaction significantly (mean = 4.3) and
engagement, with a strong positive correlation between personalization and
overall satisfaction (r = 0.85). AI-powered tools, such as chatbots and virtual
assistants, are also highly valued by customers for their ability to provide
quick responses and 24/7 support, which increases satisfaction (mean = 4.1) and
improves operational efficiency. It further brings to the surface how AI
personalization has impacted repeat purchase rates; in this case, a mean score
of 4.4 demonstrates that personalization directly impacts long-term loyalty.
Regression analysis confirms that both personalized content and AI tools
influence retention and repeat engagement significantly. The study in its
entirety thus highlights the rising significance of AI in determining customer
experience and e-commerce business success. The research shows that more
studies with bigger samples have to be conducted in order to understand the
overall effects of e-commerce AI technologies on various sectors for longer
periods.
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Pages:65-69
How to cite this article:
Nishi Seth, Dr. Umesh Sharma "Leveraging AI for personalized content and enhanced customer interaction in E-commerce". International Journal of Advanced Education and Research, Vol 9, Issue 4, 2024, Pages 65-69
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