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VOL. 10, ISSUE 3 (2025)
Women entrepreneurship and empowerment in Pilgrimage Tourism: A comparative study of rural destination marketing in Andhra Pradesh and Tamil Nadu
Authors
Kungumaraj L, Dr. Kota Neela Mani Kanta, Ariboina Venkata Ganesh, Dr. A Kusuma
Abstract
This study examines the interconnection between women entrepreneurship,
empowerment, pilgrimage tourism, and destination marketing in rural regions of
Andhra Pradesh and Tamil Nadu. Through a mixed-methods approach, the research
investigates how women-led enterprises near pilgrimage destinations contribute
to local tourism development and enhance destination branding. Drawing on data
from women entrepreneurs, tourism stakeholders, and community members in
selected pilgrimage sites, the study reveals that women's entrepreneurial
activities significantly impact tourism growth, socio-economic empowerment, and
community participation. Findings suggest that gender-inclusive
entrepreneurship in religious tourism settings serves as a powerful tool for
both rural development and female empowerment, warranting greater support
through policy, training, and marketing initiatives.
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Pages:1-2
How to cite this article:
Kungumaraj L, Dr. Kota Neela Mani Kanta, Ariboina Venkata Ganesh, Dr. A Kusuma "Women entrepreneurship and empowerment in Pilgrimage Tourism: A<i> </i>comparative study of rural destination marketing in Andhra Pradesh and Tamil Nadu". International Journal of Advanced Education and Research, Vol 10, Issue 3, 2025, Pages 1-2
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