ARCHIVES
VOL. 10, ISSUE 4 (2025)
The influence of AI literacy, subjective norm, attitude, and perceived usefulness on behavioral intention to learn ai with the mediating role of confidence in learning AI
Authors
Hendra Achmadi
Abstract
Artificial Intelligence (AI) development in
Indonesia has been growing rapidly, supported by national strategic
initiatives, strong collaboration between academia and industry, and increasing
international investment. The National Strategy for Artificial Intelligence
2020 underscores the need to promote AI advancement while maintaining data
protection. A significant illustration of this progress is Nvidia’s plan to
establish an AI school in Central Java, demonstrating both local and global
dedication to AI growth. Within the education sector, AI has become
increasingly embedded in teaching, research, and administrative operations
through tools such as chatbots, data analytics, and adaptive learning
platforms, signaling a major shift in educational paradigms.This study seeks to
analyze whether factors such as AI literacy and perceived usefulness of AI
positively affect behavioral intention. A total of 104 respondents participated
in the research. The result finding that the confidence of learning AI and AI
Literacy, Subjective Norm, Attitude Toward using AI, Perceived Usefullness of
AI influence to Behavior Intention with value 90,7 %, and the most influence to
behavior intention to learn AI is subjective norm, the second is attitude
toward using AI, the third is perceived usefulness of AI, the fourth is AI
literacy and finaly is confidence of learning AI.
Download
Pages:47-54
How to cite this article:
Hendra Achmadi "The influence of AI literacy, subjective norm, attitude, and perceived usefulness on behavioral intention to learn ai with the mediating role of confidence in learning AI ". International Journal of Advanced Education and Research, Vol 10, Issue 4, 2025, Pages 47-54
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.