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VOL. 11, ISSUE 2 (2026)
From potential to practice: Assessing the management of heritage communication at the Ham Rong Historical-Cultural Relic Site in Thanh Hoa Province
Authors
Nguyen Thanh Hung
Abstract
The Ham Rong Historical-Cultural Relic Site in
Thanh Hoa Province carries many layers of heritage value, including
revolutionary history, Dong Son archaeology, Buddhist spirituality, geological
features, and the architecture of an ancient village. However, the management
of heritage communication at the site does not yet match this rich potential.
From the perspective of cultural heritage management theory and modern
communication studies, this article assesses the current state of heritage
communication management at Ham Rong based on a quantitative survey of 177
tourists and in-depth interviews with three interpretation officers at the Ham
Rong site, conducted in 2026. The findings reveal a structural paradox: while
the direct visitor experience receives moderately positive ratings, with 74.6%
of tourists willing to recommend the site, the external communication system
remains weak in digital application, multilingual content, signage, and channel
integration. The article argues that the main gap lies in the institutional and
organisational arrangements rather than in human attitude or heritage
substance, and it identifies four priority directions for reform.
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Pages:38-40
How to cite this article:
Nguyen Thanh Hung "From potential to practice: Assessing the management of heritage communication at the Ham Rong Historical-Cultural Relic Site in Thanh Hoa Province". International Journal of Advanced Education and Research, Vol 11, Issue 2, 2026, Pages 38-40
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